Can't our team just record these ourselves?
Video is hard to do consistently and time-consuming. Scripting, recording, editing, captioning, and re-recording whenever the API or UI changes adds up to hours, if not days, per video. Engineers and DevRel usually have higher-leverage work to do. We handle the boring parts of production so your team only has to review and edit, and can focus on less operational tasks.
How do you make sure the code is correct?
We run the code from your docs. You approve the script before we record, and you get two revision rounds on the final cut. If something's off, we fix it.
Our product is pretty technical. Will you understand it?
We work with devtools, so APIs, CLIs, SDKs, and infrastructure are our normal material. If your docs are good enough for a developer to follow, they're good enough for us to film.
Will it sound like us?
We study your site, docs, and existing content before writing anything, and you can approve every script beforehand. The video will feel like an extension of your docs.
What happens when our product changes?
On monthly plans, we can update existing content whenever you ship a new UI or API version to keep your videos in sync with your docs, and your team never has to re-record demos.
Is the voiceover a real person or AI?
AI voiceover by default. Human voice is available on request for an extra charge.
How long does a video take?
2–3 business days from script approval to first cut.
Who owns the videos?
You do. Post them on YouTube, embed them in your docs, cut them up, and use them at conferences.
How long are the videos?
We aim for our script to be 1,000 words, so usually 5–7 minutes.
What if we don't like it?
Start with the free sample. If it's not a fit, you risked nothing.
How do we know it's working?
Track views and watch time on YouTube, time on page for docs with embedded video, and support tickets on the topics you've covered. We're happy to help you set up a baseline before you start.
Can you work on unreleased features?
Yes. We can sign an NDA and produce tutorial videos ahead of your launch.